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Personalization Strategy Associate

Mastercard

Mastercard

New York, NY, USA
Posted on Wednesday, February 7, 2024

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.

Title and Summary

Personalization Strategy Consultant

Who is Mastercard?

Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential.

Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.

Dynamic Yield, by Mastercard is on the lookout for a Personalization Strategy Consultant, charged with building personalization programs on behalf of our enterprise clients. We’re looking for experienced professionals, who are able to analyse and interpret e-commerce data from different sources and derive the right insights from this data to create an actionable and impactful strategic personalization
program. As an outstanding communicator, our Personalization Strategy Consultant will present and refine those Personalization Strategies together with E-Commerce experts and Executives and also visualise and quantify the impact of their program for our clients.

The right traits for the job include an analytical mindset, a good understanding of success factors across digital businesses from different industries, and a consultative approach with a customer centric mindset.

As a part of our Professional Services team, the role will build and analyze reports, drive insights and recommend strategic plans that unlock business growth for our clients. In this role, cross functional collaboration will be expected in order to successfully collaborate and communicate with Sales Leadership, Marketing, Product and Engineering teams. The ultimate goal is to become a trusted advisor across multiple teams to provide strategic consulting, insight, and strategy to ensure growth for Dynamic Yield’s customer base.


The Task-at-Hand:
• Perform sophisticated quantitative analyses (Google Analytics, Omniture, Tableau) that translates eCommerce data into actionable personalization strategy
• Coordinate and lead cross-functional teams to advance project execution based on the strategic plan
• Analyze and track progress against the plan and report back on the success of the program
• Advocate for personalization and lead clients toward adopting advanced personalization strategies
• Innovate on new ways of leveraging Dynamic Yield’s technology to create personalized customer experiences across different industry verticals
• Act as the main personalization strategy expert in front of executives in high profile clients and partners


Optimal Skills for Success:

• 3+ years of consulting experience focusing UX optimization in eCommerce, media or finance sector is a must
• B.A./B.S. Degree (MBA strongly preferred)
• Proven experience in campaign management, execution and reporting
• Exemplary quantitative and qualitative thinking, analytical ability, and problem-solving skills
• Strong desire to earn and grow within a fast-paced business environment
• Excellent verbal and written communication skills, with excellent presentation skills
• Strong interest in digital technology
• Ecommerce technology (e.g. CMS, Web Analytics, Email Marketing) experience, knowledge, or aptitude a plus

In the US, Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. If you require accommodations or assistance to complete the online application process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility


All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

  • Abide by Mastercard’s security policies and practices;

  • Ensure the confidentiality and integrity of the information being accessed;

  • Report any suspected information security violation or breach, and

  • Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

In line with Mastercard’s total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary based on location, experience and other qualifications for the role and may be eligible for an annual bonus or commissions depending on the role. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance), flexible spending account and health savings account, paid leaves (including 16 weeks new parent leave, up to 20 paid days bereavement leave), 10 annual paid sick days, 10 or more annual paid vacation days based on level, 5 personal days, 10 annual paid U.S. observed holidays, 401k with a best-in-class company match, deferred compensation for eligible roles, fitness reimbursement or on-site fitness facilities, eligibility for tuition reimbursement, gender-inclusive benefits and many more.