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Global Product Management - Product Growth Specialist

Mastercard

Mastercard

Product, Sales & Business Development
Lisbon, Portugal
Posted on Saturday, February 10, 2024

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.

Title and Summary

Global Product Management - Product Growth Specialist

Overview:
Mastercard Data & Services encompasses Mastercard's offerings beyond the transaction. We provide customers across industries and geographies with a tailored portfolio of solutions to address their business pain points. Within Data & Services the Engines organization within Consulting and Innovation aims at bringing to market innovative solutions combining the power of consulting and technology. With compelling offerings for financial institutions, retailers, telecommunications organizations, travel companies and more, our services drive efficiency and value and enable our customers to solve business problems from end to end. The role will lead initiatives to support the growth and scalability of the Market Trends ecosystem & product line business worldwide.

Job Description:
This role is focused on growing the product presence in the industry, from awareness to adoption.

Example of activities
• Deliver digital product marketing projects and solutions including data-driven digital campaigns, marketing automation, and lifecycle management initiatives for Mastercard Market Trends ecosystem.
• Support events newsletter operation, CRM & Ad hoc email campaigns.
• Lead Social Channels (i.e. LinkedIn) strategy, execution, expansion, reporting and research industry best practices, and keep up-to-date with latest platform enhancements.
• Work closely with D&S Marketing to ensure successful promotion of Market Trends ecosystem content, i.e. LinkedIn
• Project manage E2E Monthly thought leadership campaigns.
• Lead Search Engine Optimization and search engine marketing for Market Trends ecosystem
• Become webinar execution expert, support the Market Trends ecosystem with virtual events.
• Work and guide speakers to determine pre/post webinar communication strategy and presentation.
• Develop and implement guidelines, protocols, and best practices for conducting webinars.
• Research, gather and implement different communication & engagement channels focused on product database growth and audience diversification.
• Support and assist the regional teams to ensure implementation of various user engagement initiatives.
• Identify new opportunities to grow & engage Mastercard Market Trends user base.
• Consolidate activities with KPI metrics to define impacts & learnings.
• Collaborate with a variety of internal Mastercard teams including sales, marketing, legal, delivery, technical teams, and others to deliver our go to market strategy.
• Communicate new information, industry trends, best practices, and market insights to internal and external stakeholders.
• Support Regional teams in events participation, and implementation of best practices
All about you:
• English Fluency and comfortable talking to customers in English
• Self-motivated, strong ability to work independently as well as part of a team.
• Efficiently manage multiple tasks and stakeholders
• Exceptional attention to detail, excellent written and communication skills
• Open to navigate technical conversations
• Experience in data manipulation and effectively communicating observations and findings.
• Interest in social media and webinar execution, experience is a plus
• Analytical thinker with excellent problem-solving abilities
• Comfortable with Office package (Excel, PowerPoint, Word)
• Professional experience in financial services, cards, payments, consulting, or related fields is a plus.
• Comfortable working with people in different time zones, as we are a global team

Corporate Security Responsibility


All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

  • Abide by Mastercard’s security policies and practices;

  • Ensure the confidentiality and integrity of the information being accessed;

  • Report any suspected information security violation or breach, and

  • Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.