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Client Activation Junior Analyst, Campaign Production

McKinsey & Company

McKinsey & Company

IT
San Jose, CA, USA
Posted on Wednesday, August 2, 2023
Global Administration

Client Activation Junior Analyst, Campaign Production

  • San Jose

Who You'll Work With

You will be based in our San Jose, Costa Rica office as part of our Client Activation Services team. You will work with various groups across McKinsey to enable client development. You will work on the Client Activation Production team with other Junior Analysts supporting B2B personalized, digitally enabled email outreach, reporting to the Client Activation Production Senior Analyst.

What You'll Do

You will operate on a team with other Junior Analysts, Analysts, and Senior Analysts that support McKinsey’s global practices, offices and client service teams in sending newsletters, event invitations and client development campaigns to external audiences. You will create and manage email distribution lists in McKinsey’s CRM, build email marketing campaigns and provide post campaign analytics to relevant stakeholders. You will be responsible for executing 10-20 campaigns per month.
You will be expected to:
  • Participate in planning and regular update calls with relevant campaign stakeholders to understand requirements, timelines, priorities
  • Create and maintain client contact lists in collaboration with McKinsey’s practices and offices (creation, adding metadata, expansion, regular updates)
  • Segment contact lists along relevant metadata to create campaign specific audiences
  • Create and send single-email campaigns, using McKinsey’s standardized email template framework
  • Create simple event registration websites using pre-established templates
  • Set up simple automation, e.g., scheduling emails, setting up events registration flows and email touchpoints
  • Understand branding requirements, proactively apply and correct e.g., fonts, colors, buttons while flagging larger issues to specialists
  • Understand email outreach compliance and escalate to Senior Analyst if an issue arises
  • Provide standardized post campaign analytics to stakeholders

Qualifications

  • Bachelor’s degree required
  • Experience drafting communication or marketing materials such as emails, newsletters, PowerPoint presentations, etc. for senior leadership or client required
  • Experience managing contact databases or mailing lists
  • Experience with campaign marketing or Digital Marketing Production is highly preferred
  • Hands-on experience with marketing automation platforms such as Eloqua, Marketo, HubSpot, Pardot, Salesforce Marketing Cloud and Cvent are a benefit
  • High proficiency in Excel is a must
  • Ability to work collaboratively in a team environment
  • Excellent problem-solving skills with a process- and analytics-oriented mindset
  • Excellent written and verbal communication
  • English and Spanish fluency required; Portuguese language ability is a plus
Apply Now
Job Skill Group - N/A
Job Skill Code - COAD - Cell Operations Administrator
Function - Operations
Industry -
Post to LinkedIn - Yes
Posted to LinkedIn Date - Tue Aug 01 00:00:00 GMT 2023
LinkedIn Posting City - San Jose
LinkedIn Posting State/Province -
LinkedIn Posting Country - Costa Rica
LinkedIn Job Title - Client Activation Junior Analyst, Campaign Production
LinkedIn Function - Administrative;Marketing;Production
LinkedIn Industry - Management Consulting;Marketing and Advertising
LinkedIn Seniority Level - Entry level