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Client Activation Junior Analyst, Campaign Production

McKinsey & Company

San Jose, CA, USA

Posted on Wednesday, August 2, 2023

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Global Administration

Client Activation Junior Analyst, Campaign Production

San Jose

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Who You'll Work With

You will be based in our San Jose, Costa Rica office as part of our Client Activation Services team. You will work with various groups across McKinsey to enable client development. You will work on the Client Activation Production team with other Junior Analysts supporting B2B personalized, digitally enabled email outreach, reporting to the Client Activation Production Senior Analyst.

What You'll Do

You will operate on a team with other Junior Analysts, Analysts, and Senior Analysts that support McKinsey’s global practices, offices and client service teams in sending newsletters, event invitations and client development campaigns to external audiences. You will create and manage email distribution lists in McKinsey’s CRM, build email marketing campaigns and provide post campaign analytics to relevant stakeholders. You will be responsible for executing 10-20 campaigns per month.

You will be expected to:

Participate in planning and regular update calls with relevant campaign stakeholders to understand requirements, timelines, priorities
Create and maintain client contact lists in collaboration with McKinsey’s practices and offices (creation, adding metadata, expansion, regular updates)
Segment contact lists along relevant metadata to create campaign specific audiences
Create and send single-email campaigns, using McKinsey’s standardized email template framework
Create simple event registration websites using pre-established templates
Set up simple automation, e.g., scheduling emails, setting up events registration flows and email touchpoints
Understand branding requirements, proactively apply and correct e.g., fonts, colors, buttons while flagging larger issues to specialists
Understand email outreach compliance and escalate to Senior Analyst if an issue arises
Provide standardized post campaign analytics to stakeholders

Qualifications

Bachelor’s degree required
Experience drafting communication or marketing materials such as emails, newsletters, PowerPoint presentations, etc. for senior leadership or client required
Experience managing contact databases or mailing lists
Experience with campaign marketing or Digital Marketing Production is highly preferred
Hands-on experience with marketing automation platforms such as Eloqua, Marketo, HubSpot, Pardot, Salesforce Marketing Cloud and Cvent are a benefit
High proficiency in Excel is a must
Ability to work collaboratively in a team environment
Excellent problem-solving skills with a process- and analytics-oriented mindset
Excellent written and verbal communication
English and Spanish fluency required; Portuguese language ability is a plus

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FOR U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by applicable law.

FOR NON-U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity employer. For additional details regarding our global EEO policy and diversity initiatives, please visit our McKinsey Careers and Diversity & Inclusion sites.

Job Skill Group - N/A
Job Skill Code - COAD - Cell Operations Administrator
Function - Operations
Industry -
Post to LinkedIn - Yes
Posted to LinkedIn Date - Tue Aug 01 00:00:00 GMT 2023
LinkedIn Posting City - San Jose
LinkedIn Posting State/Province -
LinkedIn Posting Country - Costa Rica
LinkedIn Job Title - Client Activation Junior Analyst, Campaign Production
LinkedIn Function - Administrative;Marketing;Production
LinkedIn Industry - Management Consulting;Marketing and Advertising
LinkedIn Seniority Level - Entry level

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