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Communications Specialist - Digital & Social Media

McKinsey & Company

McKinsey & Company

Marketing & Communications
Munich, Germany · Berlin, Germany · Düsseldorf, Germany
Posted on Wednesday, August 2, 2023

Communications Specialist – Digital & Social Media

Through development, support, and execution of creative communication plans and tactics, you will build awareness of McKinsey’s capabilities, knowledge, and assets. You will help protect McKinsey’s reputation, punctuate its expertise, and contribute to bringing campaigns to life in Germany and Austria.

Who You'll Work With

You will join a group of communications professionals within the firm’s Reach and Engagement function in our office in Munich, Dusseldorf or Berlin. These colleagues help ensure that appropriate insights reach designated audiences, building awareness and engagement with McKinsey’s distinctive knowledge on a variety of topics. They shape the way the firm connects with people—from clients to firm members to alumni—strengthening institutional relationships, connections, and affiliations.
Through collaborating with senior communications colleagues and external stakeholders, you will contribute to the development and execution of best-in-class global communications programs, events, and publications.
You will be a member of McKinsey’s reputation and communications team for Germany and Austria.

What You'll Do

In terms of creating effective communications: you will create clear, structured, and engaging written and oral communications products (e.g., short-form content, blogs, podcasts, talking points/scripts, Q&A), aligning with firm leadership when necessary. You will proactively collaborate with internal and external clients and stakeholders to develop and advise on communications, primarily for digital and social media. You will serve as the go-to person for individual and collective social media strategies in Germany and Austria (LinkedIn, Twitter, Facebook, Instagram) for experts and spokespeople. You will conceptualize, execute and further develop innovative digital formats (e.g., podcasts, video interviews, LinkedIn content series). You’ll conduct strategic assessments to support prioritization of communication campaigns and events, and collate into digestible formats for leadership. You will ensure consistent branding (i.e., firm's signature voice, visuals, and narrative) across communications platforms and channels in support of relevant brand pivots.
In terms of project management and execution: you will contribute to defining appropriate best-in-class communications and events objectives and strategies to achieve them. You will effectively lead complex projects independently or with a designated team, aligning with key stakeholders as relevant. You will manage data through reports and scorecards to track relevant metrics, primarily in digital and social media; and derive strategic action from those insights.
You will report to the Senior Manager of Communications Germany and Austria and work at the interface with local and global colleagues from across the company.
We are looking for you to join our office in Munich, Dusseldorf or Berlin as soon as possible.


  • Bachelor’s/university degree required
  • 5+ years of experience in a business communications-related field and proven track record in digital and social media communications, a benefit if in a professional services environment, corporate communications role, government, or communications agency background
  • Mastery of Microsoft Office (Word, PowerPoint, Teams) and firm related tools (Box, Slack)
  • Proficiency and fluency in German language is a prerequisite, as well as in verbal and written English
  • Knowledge of digital communications and social media strategy, first-hand experience with creating podcasts is a plus
  • Broad skillset across relevant communication service lines and platforms (e.g., external/internal comms, media relations, events, executive comms)
  • Excellent communication skills across formats (e.g., written, verbal/presentation, digital-ready content) and ability to apply them to develop and execute a strategy across portfolio of communications channels
  • Ability to manage various projects simultaneously and work independently as well as collaboratively in a fast-paced and ambiguous operating environment, while driving for quality implementation and excellence

FOR U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by applicable law.

FOR NON-U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity employer. For additional details regarding our global EEO policy and diversity initiatives, please visit our McKinsey Careers and Diversity & Inclusion sites.

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Job Skill Group - CSSA
Job Skill Code - CMS - External/Internal Communications Specialist
Function - Firm Administration
Industry -
Post to LinkedIn - Yes
Posted to LinkedIn Date - Thu Aug 25 00:00:00 GMT 2022
LinkedIn Posting City - Munich
LinkedIn Posting State/Province -
LinkedIn Posting Country - Germany
LinkedIn Job Title - Communications Specialist – Digital & Social Media
LinkedIn Function - Advertising;Marketing;Public Relations
LinkedIn Industry - Marketing and Advertising
LinkedIn Seniority Level - Mid-Senior level