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Knowledge Analyst - Marketing & Sales

McKinsey & Company

McKinsey & Company

Marketing & Communications, IT, Sales & Business Development
Shanghai, China
Posted on Monday, October 16, 2023

Knowledge Analyst - Marketing & Sales

  • Shanghai

Who You'll Work With

You’ll work with McKinsey China Client Capability Center, the research arm of McKinsey's Greater China Office and part of McKinsey's global Knowledge Network, which is based in Shanghai. 

What You'll Do

You’ll have to articulate, scope, and prioritize research needs, and identify and gather relevant company, industry, and economic information using a broad spectrum of appropriate sources.
You’ll be responsible for providing analyses and expertise suggestion of marketing and sales related client service topics, such as new product development, consumer insights, brand and product propositioning, pricing, and presenting the insights to clients in McKinsey standard. 
Further, you’ll likely to be in charge of conducting interviews with internal experts or external best practice players and share insights within tight deadlines. Serving as a thinking partner, you’ll also have the chance to engage in team problem solving, share evolving business trends, and contribute to final suggestions and proposals.
You will also contribute to building firm knowledge in the marketing and sales function, delivering fact-packs, knowledge nuggets, qualification packs, methodology guide, etc. along your engagement experience in the firm.
Lastly, you’ll have the chance to leverage internal and external networks, engage in team problem solving, share evolving business trends and best practices, and contribute to knowledge creation initiatives.


  • Excellent communication skills in English and Mandarin (both oral and written)
  • Graduate or post-graduate degree in business, marketing, statistics, economics, management, media, or mathematics; MBA with a strong quantitative background is a plus
  • 2+ years of work experience in marketing and sales related functions
  • Solid understanding of marketing and sales, as well as economic, financial, and general business concepts and terminologies; Preferred experience in MNC, start-up, branding consulting, creative agency
  • Excellent people skills
  • Professional in client-facing context
Apply Now
Job Skill Group - CSS Pre-Associate
Job Skill Code - KA - Knowledge Analyst
Function -
Industry -
Post to LinkedIn - Yes
Posted to LinkedIn Date - Mon Sep 18 00:00:00 GMT 2023
LinkedIn Posting City - Shanghai
LinkedIn Posting State/Province -
LinkedIn Posting Country - China
LinkedIn Job Title - Knowledge Analyst - Marketing & Sales
LinkedIn Function - Consulting;Marketing;Sales
LinkedIn Industry - Consumer Goods;Dairy;Food & Beverages
LinkedIn Seniority Level - Mid-Senior level