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Holland FinTech
Holland FinTech

Regional Sales Director



Sales & Business Development
Melbourne, VIC, Australia
Posted on Monday, September 25, 2023


The Regional Sales Director is responsible for obtaining new business from Executive level buyers and influencers in either private or publicly traded companies. Successful candidates will build relationships and identify Workiva products and services that meet customer needs to drive customer acquisition within a specific geography or industry. Sales growth is attained through new customer subscriptions, professional services, and set up and training.


Sales Responsibilities

  • Prospects new business by conducting research to identify key decision makers and influencers within target accounts

  • Works with Sales Development Representatives to generate initial customer interest to secure an introductory meeting

  • Presents to Customers: Uses the facts found in the needs analysis phase to present a compelling demonstration of the Workiva suite of products and create a customer belief that they must have Workiva products

  • Handles Objections: Skillfully probes for objections and removes obstacles or eliminates barriers to gain commitment; understands the difference between a stall and an objection

  • Closes Sales: Naturally leads the sales process to a close by demonstrating Workiva superior value proposition

  • Negotiates the Sale: Facilitates successful outcomes to optimize profits

Individual Responsibilities

  • Reports Customer Contacts: Updates customer relationship management tools regularly and timely

  • Forecasts Sales: Provides consistent and accurate forward-looking information though pipeline analysis

  • Plans Sales Strategy: Plans and executes sales strategy with purposeful action to complete the sale

  • Optimizes Internal Resources: Gathers internal support to pursue an account

  • Prioritizes selling activities and follows through in a timely fashion

  • Maintains a strong knowledge of Workiva products through a commitment to ongoing training

What You'll Need


  • Understanding of the Software as a Service business model

  • Ability to demonstrate various software applications

  • Executive presence; ability to communicate at the most senior level

  • Ability to identify and understand the power of influencers versus buyers and how to navigate the nuances of each during sales cycle.

  • Ability to manage multiple transactions at one time

  • Ability to manage multiple complex sales cycles simultaneously

  • Ability to negotiate pricing with a focus on retaining value


  • 8+ years of solution selling to Executives - Software as a Service model preferred


  • B.A./B.S. degree preferred

Travel Requirement

  • Up to 30% Travel

Working Conditions & Physical Requirements

  • Up to 30% travel for regular customer meetings and sales calls

  • Reliable internet access for any period of time working remotely, not in a Workiva office.

Where You’ll Work

Our values drive how we work and who we hire. You will see these values ingrained in how we support our customers, work with team members, build our products and in the work environment we’ve created.

  • Customer Success: Always delight our customers.

  • Trust: Rely on each other.

  • Integrity: Do the right thing, every time.

  • Collaboration: Share resources and work together.

  • Innovation: Keep creating solutions and finding better ways.

  • Inclusion: Support a diverse community where we all belong.

  • Accountability: Be responsible for your success and failure.

We believe our people are our greatest asset, and our unique culture gives employees the opportunity to make an impact everyday. We give our employees the freedom and resources they need—backed by our culture of collaboration and diverse thought—to continue innovating and breaking new ground. We hire talented people with a wide range of skills and experiences who are eager to tackle some of today’s most challenging problems.

At Workiva, you’ll enjoy:

  • Casual Dress: Workiva has a casual work environment, most people wear jeans to the office.

  • Involvement: Ability to participate in Business Employee Resource Groups (Black, Hispanic, Asian, Women, Rainbow (LGBTQIA+), Veterans, Disabilities), Volunteering, Company wide celebrations, and more

  • Work-life Balance: We have competitive PTO, VTO and Parental Leave. We encourage employees to spend time enjoying life outside of work.

Learn more about life at Workiva: https://www.linkedin.com/company/workiva/

Learn more about benefits: https://www.workiva.com/careers/benefits

Workiva is an Equal Employment Opportunity Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic.